Happy Friday, friends! Thanks for bearing with my silence this week.  We are sooo close to the new site but I couldn’t move on from this space without reflecting a little bit. And  I had to start with this photo comparison…


The left photo was taken just a week or two into the start of Channeling Contessa.  As much as that grainy dark photo of shrimp risotto pains me, the transition to the one on the right, I think, really speaks to the journey of creating good content. It just takes time time.

When I first started Channeling Contessa, I simply wanted a space to share my cooking, be creative, and maybe- just maybe- interact with readers. Even though it was 2010, I was stilling entering the blog world at a time when the big names were BIG. I told myself I was fine always being a little fish, and that in the end, this blog was just for me. At times it was really hard to believe in that statement (really hard), but it’s largely what carried me through for the first 12-18 months. I strongly believe to make something of a blog, you have to start from a place of expecting nothing in return. Yep, nothing. But at the same time, you have to be driven to work towards continually increasing the quality of your content.

Blogging has made me a huge believer in the importance of creating simply for the sake of creating. If you’re working towards building something of quality, only good things can come. And that “good thing” can simply be clarity on the direction of your life or career, which I think we’d all agree is pretty valuable. Press, work, partnerships, free product, etc. are really just the icing on the cake.

If you had told me three years ago Channeling Contessa would be a catalyst for jumpstarting my own business, I would have say absolutely no way, no how. I still kind of say no way, no how. But somehow it did. It’s important to recognize though, it was not me alone. It took money, it took a lot of time, it took tears, it took help from family, friends, and a slew of freelancers, and probably a whole host of other things I’ve pushed to the back of my mind.

As I sat down to write this post today, the following quote from Nelson Mandela was at the forefront of my mind: “It always seems impossible until it’s done.” Though I’m certainly far from done, where I am today never seemed possible from the beginning (let alone even fathomable). And in a way, it makes everything that much sweeter.

I’m admittedly a little nervous and sad to bring Channeling Contessa to a close, but I am SO so beyond excited to begin this next chapter at clarapersis.com.  The new chapter will still involve similar content to what you see here- recipes (Yes- still recipes- for those of you who have asked!), snippets of my life, and features on favorite spots in the city. I’m also excited to start introducing some video content (yay!) and a newsletter dedicated to blogging and social media marketing tips. I can’t wait!

With this change I will also be bringing the blog solely back to me. I am forever grateful for the amazing content both Sarah and Lauren contributed over the last few years. Without their contributions this blog most definitely would not be where it is today. So a big, heartfelt thank you to both of them. And lastly, it goes without saying, I owe a huge thank you to each and every one of you who continues to visit my humble space. I’m sending the biggest hug your way today! Without your support none of this would have ever happened.

I’m off to squirrel away and wrap up the new site this weekend, and I’ll see you all on the other side on Monday! With a celebratory cocktail, naturally. Have a great weekend! xx

  1. This was great to read-really good advice and encouragement to keep going. It feels inspiring to see how far you’ve come and to read about your journey. Congrats on the next step!

    • Clara

      Thanks so much, Jackie!

  2. Karen

    Does that mean I’m not going to get your wonderful recipes anymore?

    • Clara

      Not at all! You’ll definitely still get them- and hopefully more frequently! Just a new blog name and space.

  3. Congrats on the next step, Clara! You already post such great content, especially when it comes to advice on blogging and business (and I obviously love all of the food!). It’s really inspiring and I can’t wait to see more of it on the new site. I’ll at clarapersis.com first thing on Monday!

  4. Clara… Phewf (as I wipe my brow)… I thought you were
    Leaving completely. Happy you’re not.

    Congratulations on your next step. I DO hope that
    I will remain on your email list.
    If not, tell me where I should go and what to do.

    Before you close out this blog, I just want to thank you.

    We met at a mixer, and I was curious and confused about having a
    Web presence.

    You said, “Yoli. Just do it. Begin now. You have so much to offer.”
    So I did. I started heartsparX. It is humble, and packed with information
    That I feel really needs to be shared. I launched it February if 2013. And
    The response continues to be positive as I tweak, shift, change and augment every
    Experience for the reader/user, so that it improves with every click.

    Thank you for your simple yet, penetrating words. Had I not met you
    That night, I might not have taken the first step if living out my dharma.

    Deep bow of gratitude,


  5. Congratulations, Clara! Very exciting next steps ahead :) I really appreciate your advice as well. I am coming up on my one year mark and I am happy to say that, while benefiting financially from a blog would be awesome, I am still blogging away because I am having so much fun! And honestly, having my boyfriend’s Aunt tell me that my blog always brightens her day is the best thing I can ask and hope for :) Happy holidays!

  6. I’ve really enjoyed reading your blog — and appreciate your advice. Thank you, and good luck at your new “home”!

  7. Congratulations on taking this next step - I’m so excited to see what lies ahead on the new site! Enjoy your weekend. xo

  8. Congratulations! Changes are good and I have no doubt the ones you have in store will be truly awesome.

  9. La Torontoise

    Clara, congratulations on the next step! I look forward to reading more.
    I’ve tested quite a few of your recipes, loved their simplicity and impact. Look forward for more, and also for more tips on NY.
    All the best from the South of France!

  10. This post really spoke to what I have been thinking about a lot with my blog- what is the ultimate goal? why am I doing this? etc and trying to remember that I am doing it for me and if I get followers and sponsorships, etc (not quite there yet) then that would just be an awesome addition. Good luck with your next endeavor!

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