Near the end of last year, I shared two of my biggest lessons in blogging from 2012. This post was sort of a soft launch for a new series I wanted to start this year- one where I can share all that I’ve learned about blogging in the past few years. There are endless resources online that will “teach you” how to blog, but I’ve always found that the best advice have come from fellow bloggers, so I’d love to give back a little and hopefully impart some wisdom on how to build a successful blog. Some of you have commented and emailed me, so rest assured I will be covering things like how much money I earn from this blog, how I created online partnerships, how I grew my traffic, and so forth. But if you have another topic in mind you’d like me to cover, please do comment on today’s post, and I’ll add that area to laundry list of topics! Now, let’s get started.
I want to begin with the basics, specifically with a topic that people ask me about a lot. And that is time. How do you find the time to blog?
You may not like my answer. I sadly do not have some secret to finding time to blog- I, too, subsist on 24 hours a day. I make time. And by making time, it often means I’m giving something up.
Let’s look at an example. Every Monday I do a food post. Sometimes I’ve really got my act together and I can prep and shoot those posts weeks in advance, but more often than not I’m doing them that weekend- carving out a few hours on Saturday or Sunday to prep and shoot the food. Once in a blue moon that may mean not being able to see a friend or go out, but usually it just means less down time on the couch. And sometimes I really dread the thought of giving that time up. But I love doing those food posts. I love starting the week with them, and adding to my arsenal of recipes for you guys. I love hearing from you- saying you’re excited to make the dish or have another recipe in mind I would love. In short, devoting that time each weekend is 100% worth it. But it is a very intentional investment of my time.
I want to get away from the phrase “giving something up,” because blogging is more so about an active choice on my part to invest my time in something. If we really want to do something, we’ll find the time to do it- and the same goes for blogging. Every weekend I know I will be setting aside a few hours to prep posts and work on the blog. I’ve come to really enjoy that time as it often means I’m in the kitchen, prepping food for Brandon and I to enjoy. But sometimes that work feels more like, well, work, and that’s just part of it.
So if you’re struggling to find time, stop trying to “find” it. Accept that you have to make the time, and clearly delegate a period each week you can set aside to work on your blog and create original content. In doing so be sure you really clarify (with yourself, with your loved ones) why investing that time in your blog is important to you- this will really help when sticking to that schedule, and most importantly, make it enjoyable! Because if it’s not enjoyable, well, you really shouldn’t be doing it in the first place, right?